MY BRIEF......

National Diploma in Photography & Digital Imaging 2010

Project Title: Play 2

Lecturers: Arlo Tinson, Tim Lawrence

UNIT 27- Experimental Imagery in Photography


Description of Unit

Unit title: 27. Experimental Imagery in Photography

Description
The aim of this unit is to enable learners to explore, experiment with and understand the use of specialist materials, techniques and processes within a chosen pathway. They should demonstrate their skills and understanding in both the developmental work and the production of finished work. Learners will be made aware of the health and safety requirements whilst understanding the significance of professional practice for the development of their own work.


Date set: 4th March 2010
Completion: 26th May 2010
Review: 27th April

Learning outcomes
On completion of this unit a learner should:

1 Be able to explore and test a range of techniques, materials, processes and media
2 Be able to create images through selecting appropriate techniques, materials and
processes to meet their intentions
3 Understand the contexts in which imagery exists
4 Be able to evaluate and refine developmental work to produce outcomes.

Introduction:

Artists and designers use technology, both new and traditional, to push the
boundaries of image making, by exploring new ways to use materials, techniques and subjects. Diverse photographic media have often been brought together with this
aim. This approach is considered a valuable and creative means of communicating
intentions.
This unit extends learners’ creative and technical skills through the development of
research skills and investigative approaches to manipulating materials, processes,
procedures and subjects. This could be considered supplementary to the accepted
range of conventional techniques. The development and understanding of
photographic processes, and how photographic imagery can be manipulated and
challenged, is central to this investigation.
Although the unit does contain a degree of technical consideration and focus, these
are not the sole concerns. Learners will be encouraged to develop an individual and
creative response to applying techniques which may be combined to originate new
methods of working. Learners may also attempt to combine different techniques to
produce innovative examples of new methods of enhancing photographic imagery.
The key areas of research, evaluation, practical experimentation, selection and
production are all covered in this unit. There will be opportunities for learners to
challenge and test techniques, refine their ideas and select appropriate processes
with which to make finished work. As learners’ understanding grows they may find
the sophistication of their ideas improves, particularly as they learn to recognise the
potential for producing engaging imagery. Learners will consider and challenge the
context in which imagery exists, for instance projections onto surfaces and
installations.
Knowledge and understanding gained in this unit can be applied across a range of
disciplines such as graphic design, 3D design and fine art. A key factor in the unit is
for learners to achieve a workable balance between technical considerations and
creative intentions.

Finished requirements – Tasks

A complete blog detailing the process
A final print/s combining contrasting imagery into one coherent piece


List of activities:

Week 1

Make a blog and email URL to Lecturers
Take images on film and/or digital
Put contacts on separate page in blog with annotation
Provide links to contextual research

Week 2

Continue taking images and put contacts on blog
Scan in imagery (drawings, wall paper, textures, paint, board etc)
Use Live-trace in Illustrator

Week 3

Produce a digital negative from your images and Lith print
Continue Contextual investigation

Week 4

Continue to Lith print
Continue Contextual investigation


Week 5

Amalgamate an image using contrasting source material into one coherent piece.
Make a brush in Illustrator to be used on the piece.
3 Versions to go on blog.

Week 6

Complete final image, print and evaluate



The Process

The structure of the project will be as follows:

Brief> Discuss and annotate

Responses and ideas> Document all ideas and record on blog

Research> purposefully research and evidence a range of diverse and considered visual sources in response to given themes or briefs P1, P3, M1

Planning and Development> use a range of traditional and/or digital lens-based technologies and processes P2, M1, D1

Realisation> After careful planning begin the process of making P2, M1, D1

Presentation> Present finished images M2, D1

Evaluation> Reflect on your progress throughout the project and record your thoughts in your workbook P4, M2, D1




Indicative reading for learners
Books
Berger J — 100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative (Rockport Publishers Inc, 2005) Blais J and Ippoloto J — At the Edge of Art (Thames & Hudson, 2006) Caplin S and Banks A — The Complete Guide to Digital Illustration (Ilex, 2003)
Kerlow I — The Art of 3D Animation and Effects (John Wiley, 2004) Klanten R — Hidden Track: How Visual Culture is Going Places (Die Gestalten Verlag, 2005)
Klanten R — Illusive: Contemporary Illustration and its Context (Die Gestalten
Verlag, 2006)
Lhotka B, Krause D and Schminke K — Digital Art Studio: Techniques for Combining Inkjet Printing with Traditional Art Materials (Watson-Guptill Publications Inc, 2004)
McClelland D and Fuller L — Photoshop CS2 Bible (Hungry Minds Inc, 2005)
Zeegan L — Digital Illustration: A Masterclass in Digital Image-Making (RotoVision, 2007)






Journals
Computer Arts Magazine
Creative Review
Design Magazine

Digit Magazine

Websites
www.adobe.com
www.computerarts.co.uk
www.dafont.com
www.digitmag.co.uk
www.good-tutorials.com

http://www.debutart.com/artist/jackdaw

http://www.vault49.com/

http://www.patrickmorgan.co.uk/home.html

http://www.marinacaruso.com/

http://www.debutart.com/artist/sarah-howell

http://www.aoiportfolios.com/artist/billmcconkey/

http://www.debutart.com/artist/kid-spaniard

Other reading
Appropriate software manuals







NATIONAL DIPLOMA IN ART & DESIGN
Unit 27: Experimental Imagery in Photography
Assignment: Play 2
Name:
Assessment Criteria
P1 explore and test a range of techniques, materials, processes and media

P2 create images through selecting appropriate techniques, materials and processes to meet their intentions

P3 describe the contexts in which imagery exists

P4 evaluate and refine developmental work to produce outcomes.
M1 approach a range of techniques, materials, processes and media in a challenging and coherent manner in order to create individual images

M2 effectively evaluate and refine developmental work to achieve
purposeful outcomes that have considered the context in which imagery can exist.

D1 work independently, with understanding and skill in challenging and reviewing techniques and processes to create innovative and exciting outcomes.